Benefits of starting a venture at disruptive time.

Disruptive time In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances

Don’t go where it’s crowded. Go where it’s empty. Even though it’s harder to get there, that’s where you belong and where there is less competition. Famous lines by arnorld.Finding a difficult place is tough. Bright side is faith has landed us in this disruptive emptiness. As we know the Business cycle is periodic but irreregular ups and down. There is no better perfect time than to begin. When you are unsure of many things but the curve cannot go further deep .Only place it can go is upside. The major takeaways of starting up a venture are


  1. Just Begin: The biggest names of the planet are actually byproducts of some or other recession or depression. Microsoft to Apple, That famous Steve jobs presentation and launch of iPod taken from his jeans just came after the 9/11 attack. 
  2. The famous launch of i pod from watch pocket of Steve Job in 2001.The presentation which has became the reason of million dream to become a entrepreneurs.
  3. Lower acquisition cost for Acquiring talent : You are as good as your team. To move fast you need a bunch of weed-ers who are as crazy as you. Best opportunity to hire candidates rich in talent at minimum of a cost is slowdown. Where not only opportunities are less to proof their abilities but when delay in decision taken at corporate level takes longer than usual period.
  4. Borrowing is cheaper:- If your idea is sellable you will get a sponsor who will back you .Remember at recession getting a sponsor is tough. But you have made to a place where there is enough space
  5. Competition is less. Competition may be always good for consumer but it cannot be said so for starts-up at all times .Lesser competition means you have the liberty and advantage of placing the price as per your profitability. Competition not only shrink your market size but also your customer base. 

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